Advisory Boards - Factsheet
Advisory Boards valuable because most business owners lack accountability and lose focus owing to competing pressures, complacency or lethargy. Advisory Boards bring focus and accountability.
Many business owners have specific skills and experience, but are faced with situations that require other skills and experience. Advisory Boards will either have that skill and experience or know where to find it.
Achieving the businesses vision is the ultimate goal. Advisory Boards help provide the leadership that will keep every day actions aligned with the Vision and Strategic objectives of the business so that the business serves its Purpose in the lives of its owners.
The purpose of an advisory board is to:
- Establish effective Governance;
- Develop and hold a strategic view;
- Have an alignment of actions and implementation with goals;
- Develop and implement a succession framework;
- Provide a sounding board / shared load
This is achieved by:
- Complementing the mix of skills and experience of the owner(s) / management team;
- Providing an outsiders viewpoint;
- Focusing on strategically important priorities, not the day to day management of the business.
- Holding Leaders accountable for Strategic Roadmap implementation.
- Distinguishing between roles of owner, director and employee.
Ideal composition of an advisory will vary for each entity depending upon, the field of business, the internal skills styles and personalities of the owners and management.
1. Experience across a broad range of business in Governance and Business Improvement;
2. Strengths in one or more of the following fields:
a. Governance;
b. Accounting, Finance, Business negotiation;
c. Business Leadership management;
d. Personnel selection and management;
e. Marketing and Sales;
f. Organisational development;
g. Product & Technology development;
h. Operations;
i. Legislative environment.
3. Compatibility with Owners & Empathy with their business values.
4. One lead person to keep meetings on track (usually appointed chairman) and one lateral thinker to challenge the norm.
How to choose an Advisory Board member?
The composition will be internal Leaders and External Advisors.
Internal Members
Internal members will be Leaders of functional teams who exhibit an ability to, not only lead their functional area but, contribute significantly to the increasing performance & value of the business.
External Members
The Chair needs to command the respect of all Advisory Board members but in particular the Directors. This requires a combination of organisation, structure, process, empathy and experience. Industry knowledge is not a pre-requisite. A bonus is a skill set different and complimentary to the internal Advisory Board members.
Specialists in areas the business has greatest need should be considered for the second external spot on the Advisory Board. Where the Chair is an internal member a second specialist may be of value.
Duration of AB members
Advisory Board members are appointed by the owners (or their representatives for specific purposes.)
To ensure the purpose, relevance and value are being maintained the role of external Advisory Board members should be reviewed periodically:
a. Specialist, every 3 to 6 months
b. Chair, every 6 months to year
c. In the event of major changes to the Strategic Plan
We have found some SME's think having an advisory board is over the top for them, but the information above for Advisory Boards can be modified to suit a smaller business. It can be as simple as having an accountant or lawyer on board to provide that external sounding board on a regular basis, to hold you to account and keep you on track with your vision. If you would like to find out more, just give one of our directors a call.








